TINASHE - SUPERLOVE LYRIC VIDEO
Please watch in HQ!
Role
Art Direction & Design & Motion
Art Direction & Design & Motion
CREDIT
Creative Director: Can Misirlioglu
Associate Creative Director: Chad Shackelford
Video Editor: Courtney Eady
Video Co-Director/DP: Dexter Brierley &Erik Nuenighoff
Art Direction: Abigail Kim, Ingrid Ma
Design: Abigail Kim, Hester Kim, Ingrid Ma
Motion: Abigail Kim, Kirok Kwon, Peter Berthold,
Hester Kim, Sung Do
Creative Director: Can Misirlioglu
Associate Creative Director: Chad Shackelford
Video Editor: Courtney Eady
Video Co-Director/DP: Dexter Brierley &Erik Nuenighoff
Art Direction: Abigail Kim, Ingrid Ma
Design: Abigail Kim, Hester Kim, Ingrid Ma
Motion: Abigail Kim, Kirok Kwon, Peter Berthold,
Hester Kim, Sung Do
TOOLS
After Effect
Photoshop
Cinema 4D
Illustrator
After Effect
Photoshop
Cinema 4D
Illustrator
CHALLENGE
Tinashe approached us to create an official lyric video of ‘Superlove'. Fun, bold, fantastic style of her music needs to reflect on design.
Tinashe approached us to create an official lyric video of ‘Superlove'. Fun, bold, fantastic style of her music needs to reflect on design.
SOLUTION
We landed on a typography-driven lyric video for Tinashe's single "Superlove".
The visual is continuous looping animations of the symbols from the lyrics- which are made of footage & Illustrations. The pastel, vivid color expresses an uncanny, seductive, and trippy mood.
We landed on a typography-driven lyric video for Tinashe's single "Superlove".
The visual is continuous looping animations of the symbols from the lyrics- which are made of footage & Illustrations. The pastel, vivid color expresses an uncanny, seductive, and trippy mood.
APPROACH
Raw photography
All content was shot / generated in-studio.
Initial design progress
Design Frames
