TINASHE - SUPERLOVE LYRIC VIDEO

Please watch in HQ!

Role
Art Direction & Design & Motion

CREDIT
Creative Director: Can Misirlioglu
Associate Creative Director: Chad Shackelford
Video Editor: Courtney Eady
Video Co-Director/DP: Dexter Brierley &Erik Nuenighoff 
Art Direction: Abigail Kim, Ingrid Ma
Design: Abigail Kim, Hester Kim, Ingrid Ma
Motion: Abigail Kim, Kirok Kwon, Peter Berthold,
Hester Kim, Sung Do

TOOLS
After Effect
Photoshop
Cinema 4D
Illustrator






CHALLENGE
Tinashe approached us to create an official lyric video of ‘Superlove'. Fun, bold, fantastic style of her music needs to reflect on design.
SOLUTION
We landed on a typography-driven lyric video for Tinashe's single "Superlove".
The visual is continuous looping animations of the symbols from the lyrics- which are made of footage & Illustrations. The pastel, vivid color expresses an uncanny, seductive, and trippy mood.  

APPROACH

Raw photography

All content was shot / generated in-studio.


Initial design progress


Design Frames