Spravato

Spravato requested two videos that demonstrate the patient experience, and instruction for use. Since Spravato didn’t have any visual branding, I had to come up with the visuals that align with their logo and brand color. I’ve come up with clean, warm, approachable, modern designs to make the product more approachable to the patients.


ROLE
Art Director
Designer 
Lead Animator

CREDIT
Produced with JWT World Wide
Creative Director: Gene Nazarov
Producer: Jody Peters
Art Direction: Abigail Kim
Storyboard: Tony Neto
Design: Abigail Kim
Lead animator: Abigail Kim
2D Animation: DJ Shon, Marc Christo, Kriti Kaur, Mike Ricca, Matt Carr, Chris Solada, Yana Pan
3D Animation: Heehye Moon, Ali Jamali

TOOLS
After Effect
Photoshop
Premiere




Patient Experience Video




Instruction for Use Video








Design & Animation Process







Sketches to Design




Rough Design to Final Design Scene





Character Outfit Change From Progression 




Character Facial Expressions

Serious, satisfied, concerned


Art Direction Process




Developed Character Design




Icon Designs for Website

 


Type Treatment Option





Transition Ideas




Storyboarding Progress





Initial Stage of Pitch

Character & style exploration


Character Outfit Exploration



Doctor Character Options


Storyboard for Motion Test 



Motion Test

to show the product usage in animation