REEL      DESIGN      ANIMATION     ABBY

Season’s Streaming Campaign


ROLE
Designer
Animator

CREDIT
Producer: Emily Meath
Editor/Sound design: Josh Saxby, Josh Rubenstein
Director:Adam Mignanelli
Creative Director: Christina Kim
Art Director: Jaiman Yun
Copy writer: Alyssa D'Anna
Design: Abigail Kim
Animation: Abigail Kim, Catalina Rodriguez

TOOLS
After Effect
Photoshop

For this year’s holiday campaign, it was a pleasure to have an opportunity to work with everyone’s all-time favorite classic holiday movies and shows. This campaign started with a custom illustrative approach for the holiday season, sharing beloved seasonal classics and new releases to make Disney+ a gathering place.

My role in this campaign was to lead overall visual direction by take basic brand design elements and expand them as warm, beautiful, and compelling work. This visual direction was used throughout on Snap Ad videos, display banners, and store banners for Disney stores from multiple locations.

I’ve closely worked with creative directors, copywriters, and senior designers to establish strong Snap ad concepts, design storyboards, animate the videos. See below video works that our super talented team and I built together!

Season’s Streaming Snap Ad Videos


   


Visual Direction Process 

Explored multiple versions to find the best one that works well with different sizes and platforms.




Campaign design used in display banners

Designers took the final visual direction and repurposed it for display banners. 

IMDb website banner 


Walt Disney World –Disney Animal Kingdom