IBM Genesis



Role
Art Direction & Design 

CREDIT
Creative Director: Can Misirlioglu
Associate Creative Director: Chad Shackelford
Producer:Mark Forte
Video Editor: Courtney Eady
Art Direction: Abigail Kim
Design: Abigail Kim
Motion: Kirok Kwon


TOOLS
After Effect
Photoshop
DESIGN GIFS

            


 


CHALLENGE
This is a marketing video for IBM Cloud. The challenge was to create the intro and outro scenes and create a consistent lower-thirds for this footage-driven video. Because IBM Cloud represents innovation in technology, the animation and design have to be technologic and delightful, and keep in mind that the IT leaders are the audience for this video.
SOLUTION
I created the consistent title designs and lower thirds by using simple geometric lines and dots that resemble the data. To keep the design delightful & technologic at the same time, I created simple abstract graphics that communicate data infrastructure, while the animation style is a glitch.