IBM
Best Work Ever Awards: The CMO Connoisseur

This is a fun advertising for IBM Watson, conveying that you too can be an award-winning marketer using the AI-powered capabilities of Watson. Please watch in HQ!


ROLE
Designer & Animator


CREDIT
Creative Director: Can Misirlioglu
Associate Creative Director: Chad Shackelford
Producer: Colin Tarpey
Writer:Katharine Flynn
Sound Design: Brandon Jiaconia
Art Direction: Abigail Kim
2D Design: Abigail Kim
3D Design:DJ Shon
Motion: Abigail Kim

TOOLS
After Effect
Illustrator

DESIGN GIFS

      






CHALLENGE
This is an advertising video for IBM Watson. The challenge was to create AI graphic elements that are smoothly embedded in this footage-driven video. The animation and design have to be delightful and fun in order to be aligned with the video concept, and also visually explain the content by using symbols & icons.
SOLUTION
Since the video is heavily relying on the footages, I created designs to support and emphasize the content by using simple white icons and HUD elements. IBM wanted to inform was that Watson gives easier solution for marketers by using AI, so I maintained graphics that are technologic and delightful.