Disney+ Emoji Guideline for TikTok
I had a great opportunity to create Disney+ custom emojis for marketing purposes. These are primarily used for TikTok marketing videos for better communication and emphasis on the copy. Compared to other emojis, Disney+ emojis are expressive, recognizable, lively, candid, and positive. See below slides from the guideline I’ve built for the marketing team and the best practice!
ROLE
Designer
Designer
CREDIT
Director:Adam Mignanelli
Creative Director: Jai Yun, Christine Kim
Design: Abigail Kim
Director:Adam Mignanelli
Creative Director: Jai Yun, Christine Kim
Design: Abigail Kim
TOOLS
Photoshop
Photoshop