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Disney+ Emoji Guideline for TikTok


I had a great opportunity to create Disney+ custom emojis for marketing purposes. These are primarily used for TikTok marketing videos for better communication and emphasis on the copy. Compared to other emojis, Disney+ emojis are expressive, recognizable, lively, candid, and positive. See below slides from the guideline I’ve built for the marketing team and the best practice!


ROLE
Designer 


CREDIT
Director:Adam Mignanelli
Creative Director: Jai Yun, Christine Kim
Design: Abigail Kim


TOOLS
Photoshop



Disney+ Marketing Custom Emojis for TikTok




Loopable animated emojis





Best Practice : Turning Red TikTok Ad


Mark