Disney+ Emoji Guideline for TikTok

I had a great opportunity to create Disney+ custom emojis for marketing purposes. These are primarily used for TikTok marketing videos for better communication and emphasis on the copy. Compared to other emojis, Disney+ emojis are expressive, recognizable, lively, candid, and positive. See below slides from the guideline I’ve built for the marketing team and the best practice!

Loopable animated emojis