Disney+ Emoji Guideline for TikTok
I had a great opportunity to create Disney+ custom emojis for marketing purposes. These are primarily used for TikTok marketing videos for better communication and emphasis on the copy. Compared to other emojis, Disney+ emojis are expressive, recognizable, lively, candid, and positive. See below slides from the guideline I’ve built for the marketing team and the best practice!
ROLE
Designer
Designer
CREDIT
Director:Adam Mignanelli
Creative Director: Jai Yun, Christine Kim
Design: Abigail Kim
Director:Adam Mignanelli
Creative Director: Jai Yun, Christine Kim
Design: Abigail Kim
TOOLS
Photoshop
Photoshop
Disney+ Marketing Custom Emojis for TikTok
![](https://freight.cargo.site/t/original/i/4d0c5a2ddd277f02c8bc0d27dc888724e38cfef90f0979bc8a3c9e6b7d0aa172/220303_tiktokemojis_clean_v2Guide-2.jpg)
Loopable animated emojis
![](https://freight.cargo.site/t/original/i/4b65f7c53dd64246829c138eacdfd5e1c46bdfaf3a19dea7f9c34a9beb372d04/DPLUS_EMOJIS_ALL.gif)
![](https://freight.cargo.site/t/original/i/6190bcd77552125837a12f377651e62b6ae5791bdfe7fce191a7e05ae9e92e84/220303_tiktokemojis_clean_v2Guide-6-copy.jpg)
![](https://freight.cargo.site/t/original/i/cd33c7b54adda9e1bf2b392cfd730bf5b1749347a9003c20ae23ebdae3ed3634/220303_tiktokemojis_clean_v2Guide-8.jpg)